Client
USA 250 OC
Duration
24 Months
Services
BRAND IDENTITY, WEB DESIGN, SOCIAL MEDIA STRATEGY, EMAIL MARKETING
Work Background
USA250-OC is a two-year, nonpartisan initiative bringing Orange County's civic, educational, faith, business, and cultural organizations together to mark the 250th anniversary of American independence.
The Outcome
We built the brand and the platform end to end: identity, web design, and a content architecture running in five languages, English, Spanish, Vietnamese, Korean, and Chinese, so the commemoration reaches the communities that actually make up the county. The result is a civic platform built to carry a two-year program and to serve every audience it was meant for, in their own language.
