Client
Califia Farms
Duration
06 Years
Services
E-Commerce Development · Systems Integration · Fulfillment Automation · Custom Checkout
Work Background
Califia Farms needed a way for their sales reps to order trade show merch, cups, tablecloths, pins, without the friction of a normal store. The platform had to connect directly to their fulfillment warehouse and contractor, and checkout had to be completely free: no charge for goods, no charge for shipping. That sounds simple, but it isn't. On most e-commerce platforms, zeroing out the customer's total also zeroes out the data the back end needs to fulfill the order accurately.
The Outcome
The final design reimagined PrimeShift Dashboard as a clear, engaging analytics platform. Users can now track metrics easily, navigate reports efficiently, and gain insights seamlessly. Improved data visualization, optimized layout, and interactive features increased usability and strengthened the platform’s overall credibility and trust.
The design emphasizes insight through charts, organized spacing, and logical navigation. Every section—from overview dashboards to detailed analytics—was crafted to highlight clarity, intelligence, and actionable data.
